The Sunk Cost Fallacy: What is it and why does it happen?

Much of our decision making is focused on how and where to invest our time, money, and effort. The sunk cost fallacy is one of the more frequent delusions which clouds our judgment. This video explores what sunk costs are, why they happen, and what we might do about them. The message is not quit everything. The message is: ignore sunk costs. Feel better about quitting a book halfway through if you aren’t enjoying it. Explore more at Video Sound Script by Alex Belser. All inquiries: alex@ Freelance work at Instagram: If you enjoyed this, you might also enjoy the following links on sunk costs: A dope podcast by Seth Godin on Sunk Costs: An OG study on sunk costs by Hal Arkes and Catherine Blumer: A nice little article from Richard Thaler: