Paul Rodriguez on Nike SB, Founding Primitive, & Investing in Everything From Beer to Lemons
On this week’s episode of IDEA GENERATION, Paul Rodriguez Jr. (aka P Rod) takes us on a journey from his early days as a young skateboarder in California, to becoming the face of Nike Skate, to launching his own company, Primitive Skateboarding. Along the way, P Rod has become an acclaimed investor, exploring the trades of everything from beer to lemons... and it all started with one idea.
Act I
00:00 intro
1:10 Growing up dreaming
2:17 Getting into skating and when it turned into obsession
4:08 Crafting a career from passion, finding sponsorships
8:24 Creating his style, learning from the greats
9:52 Turning pro
Act II
11:08 Landing Nike
14:06 Processing criticism
14:32 Changes that came after Nike
15:42 “Cut from a different cloth”
16:40 Approaching fatherhood
18:49 Defining success
19:07 Launching Primitive
21:32 Saint Archer’s pitch
24:02 Making the decision to sell the business
24:54 Taking ownership of yourself
25:43 Burnout, injury & the challenge of recovery
Act III
27:53 Entering the final stage of his professional career
29:00 Full circle moments
30:16 good idea vs. bad idea
30:42 Lemon ranch investment
33:04 “I’m not an entrepreneur”
34:07 Next phase of life
35:44 “Keep the fire burning”
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Credits:
Noah Callahan-Bever
Creator & Host, Idea Generation
Starring: Paul Rodriguez
Musical Director: A-Trak
Animations by: Sang Bleu / IDEA GENERATION
Executive Producers: Helena Ox, Tricia Clarke-Stone and John Walaszek
Producer: Adam Fleischer Jack Erwin
Creative Director Editor: Kyle Gaughan
Produced by: Raw Media House
Director: Mike Mirasco
DP: Taylor Ross
Producer: Kasandra Baruch
Production Manager: Brian Antezana
Cam Ops: Ryan Ramsey, Dylan Burzinski
Gaffer: Rob Julin
Key Grip: Eric Gilbert
Sound: Ken Pries
PAs: Isaac Antezana, Estavon Hawley
MUA: Deena Sennie
Photography: Michael Cusanelli
Special thanks to:
Mike Marasco
Michael Cusanelli
Donovan Bonner
Dawn Baxter
Kennard McClennan
Fred Mortagne
Ryan Ewing
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