The Beatles’ 1964 tour of North America started on this day, 1964.

“IT WAS RECORD-SHATTERING, PRECEDENT-SETTING, GROUNDBREAKING, EARTH-SHAKING, AND MONEYMAKING. The Beatles’ 1964 tour of North America would turn the entertainment business on its ear and forever change the landscape of the concert touring industry. Perhaps no musical act before or since will ever rival the Beatles on their incredible groundbreaking tour of 1964. John Lennon, Paul McCartney, George Harrison, and Ringo Starr not only would leave an indelible impression on their fans in the United States and Canada, but would leave the continent with fans hungering for more in 1965.” - Chuck Gunderson, . Over the next few weeks we’re celebrating the tour’s sixtieth anniversary. With special photographs, memorabilia, and stories from the band’s frenzied travels, we’ll be following them as havoc ensues in every city they land, in as they mesmerise the North American continent. #beatlesamerica