. was a line of pocket sized rubber figures released by Mattel in the U.S. in the mid 80s. They started life earlier in Japan as Kinkeshi. A popular line of character shaped collectable erasers based on Kinnikuman. “.” stood for Millions of Unusual Small Creatures Lurking Everywhere and were made of a harder rubber than the original Kinkeshi figures. The first wave of figures were released in a bubble gum color, which was later referred to as flesh colored by collectors, but later releases saw the same figures released in a multitude of colors. . was a popular property for Mattel for a few years and they even released several related products. Including a game for the Nintendo Entertainment System. In 1988 Mattel . figures were discontinued.
. figures are still sought after by collectors. In recent years . saw some new life when Super7 began releasing keshi figures branded as .. They didn’t remake original figures, they did create new figures in the original style for licensed brands. Including Masters of the Universe, Aliens, Street Fighter, Megaman and several others. Although they are no longer using the . brand, Super7 is still releasing similar figures simply branded as Keshi.
This video, although perfectly suitable for children, is not intended for current children. It is meant for adults who were children when the commercial originated. My intent is to preserve or refresh the memories of childhoods from the past and offer some enjoyable nostalgia.