From 3D big ’wave’ to future of ’Fourth Screen’ in everyday life

’제 4의 스크린’ 디지털 사이니지 산업의 앞날은 If you live in South Korea, you might have already come across it yourself the huge digital wave in the middle of Seoul. The realistic animation of a wave crashing in a virtual aquarium on South Korea’s biggest digital billboard is grabbing people’s attention. Ocean waves crashing loudly in the heart of one of the world’s busiest cities. Powerful waves curling and swirling within a see-through water tank. This anamorphic illusion-situated in downtown Seoul - is dazzling visitors. “This huge 80-by-20 meter wave trapped inside what appears to be an aquarium is a public art installation displayed on South Korea’s largest digital billboard. It’s also one of many digital information displays that have become deeply immersed in our daily lives.“ Dubbed Digital Signage,… it’s a form of digital installation that beams multimedia content for informational or advertising purposes, and are gradually being seen in major cities around the world. Leading the industry: South Korean tech giants S