Adore Creative USA Luge Promotional Video

On March 24, USA Luge launched a marketing campaign following the release of a promotional film featuring the fastest athletes on ice. The film, designed to capture the intensity of the athlete’s experience, the concept of speed and the perception of time, was created by world famous sports filmmaker, Rupert Wainwright, and his firm, Adore Creative of Los Angeles. USA Luge also used the talents of Olympic bidding, marketing expert and USA Luge board member, Terrence Burns as part of the creative team. Ro