Although the Ralph Lauren Corporate Foundation has supported the LGBT community for over 30 years through volunteer activations, corporate initiatives, and financial grants, it took them all the way to the Spring 2019 campaign to feature their first same-sex couple in a commercial. The theme and title of the ad was “Family is Who You Love,” and it featured footage of real-life couples and families from racially diverse backgrounds.
One of the couples is a young lesbian couple who talk, repeatedly touch each other’s faces and necks, talk in bed and the hug while spinning around.
According to Ad Age, “Polo Ralph Lauren has been trying to attract younger consumers” and so their ad may be an attempt to do just that.
“We live in a world where the meaning of family is bigger, broader and more personal than it has ever been before,” said Jonathan Bottomley, chief marketing officer of Polo Ralph Lauren. “We believe that family is one of the most positive forces and powerful unifiers for all of us today, and this campaign is a fresh expression of that idea.”
2 views
216
54
1 month ago 00:52:31 1
Gucci, Versace, Dior, D&G, Hermes: Какой модный дом делает ЛУЧШУЮ ПОСУДУ ИЗ ФАРФОРА? 🍶 Что выбрать?
1 month ago 00:14:59 1
SPRING LOOKBOOK 2024 | 21 CLASSIC & CHIC SPRING OUTFIT IDEAS
1 month ago 00:03:27 1
R3HAB & 蔡依林 Jolin Tsai《Stars Align》Official Music Video
1 month ago 01:03:19 1
ЭТО ОПЯТЬ СЛУЧИЛОСЬ! Vetements VS Balenciaga ⚡ Неделя моды в Париже удивила дебютами. Кто облажался?
1 month ago 00:03:00 1
Iliona - Si tu m’aimes demain (Clip Officiel)
1 month ago 00:01:01 1
ВПЕРВЫЕ В СЕКОНД-ХЕНДЕ🔥💵|ESCADA,HUGO BOSS,RALPH LAUREN и другие/ #секондхенд #распродажа #dress
1 month ago 00:10:41 1
Ralph Lauren | Spring Summer 2024 | Full Show
1 month ago 00:06:55 1
Who’s The Best CS2 Pro ??? | G2 Blind React
1 month ago 00:20:25 1
ИЩЕМ ЛУЧШЕЕ В БЮДЖЕТНОЙ ПАРФЮМЕРИИ
1 month ago 00:47:46 1
Что ТАКОГО произошло на неделе моды в Нью-Йорке? НАСТОЯЩИЙ Burberry возвращается или ОПЯТЬ ПРОВАЛ?
1 month ago 03:02:56 1
Karen Souza - My Favorite Covers - 50 Pop Hits
1 month ago 00:12:31 3
Ralph Lauren Spring/Summer 2024
1 month ago 00:11:00 1
ОБРАЗЫ НА ВЕСНУ 2024 | леопардовый принт, открытая спина, бежевый цвет
1 month ago 00:07:21 3
С 500₽ ДО СТОНА | STONE ISLAND 2006 ГОДА !
1 month ago 00:06:48 3
STALCRAFT - очередной тяжелый день пкашера
1 month ago 00:17:40 1
Распаковка заказа с первого ОНЛАЙН секонд-хенда💎|Valentino/Ralph Lauren/Armani/Moschino и другие
1 month ago 00:00:06 1
ATCH YouTube Bumper DOB 6Sek 16 9 C
1 month ago 00:00:41 1
M0NESY INSANE DEAGLE ACE VS ASTRALIS | IEM COLOGNE 2023
2 months ago 00:47:20 1
The Chip Chipperson Podacast - 010 - Colin and Ron fix Chip & Lauren
2 months ago 00:00:30 34
Giantess Trampling YOU With Brown Leather Boots Preview
2 months ago 00:20:26 2
ХОРОШИЕ БЮДЖЕТНЫЕ АРОМАТЫ
2 months ago 00:07:59 1
G2 Ranks The BEST & WORST Teams In The PGL Major Copenhagen 2024
2 months ago 00:11:53 1
✅ Ralph Lauren Стиль в Нью-Йорке Весна/Лето 2024 | outfits #659 | Коллекция одежды
2 months ago 00:10:46 1
Elegant Fashion for Women Over 60: Embracing Timeless Ralph Lauren Style AI