F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships
An interview with Randy Frisch, about his book “F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships”.
BVC: What is the book about and who is it for?
RANDY: It’s a great question, because people will see the title, which is F#ck Content Marketing, and they will think that it has everything to do with content marketing, in a part of marketing where we actually have a job title called content marketer, and a lot of my team was very concerned that the content marketer would first of all, be the one to read this, and second, would be highly insulted. So let me clear out that this is not about saying that content marketers are terrible. In fact, I think they’re extremely, extremely gifted. I think that the idea of the book was more so that there’s no point in creating all that content if the rest of the organization is not going to leverage it.
And it’s interesting, if you look over the last 10 years, just getting to the point where we ar
1 view
1560
529
2 months ago 00:01:34 1
what the f*ck is wrong with america..
2 months ago 00:17:35 1
21 Youtube Settings That F*ck Small Channels
2 months ago 00:09:10 1
Israeli Reveals His Country’s Real Goal
2 months ago 00:08:48 1
The S*x Note, Write A Name And F*ck Them
2 months ago 00:04:00 1
Tech N9ne, 2Pac & Eminem - Till I Die 2 (2017) (Prod. by Sadikbeatz)
2 months ago 00:05:01 1
Ad People by Melted Bodies
2 months ago 00:12:18 1
Wait, What The F*ck Just Happened In France?
2 months ago 00:08:04 2
“F*ck it just give me the ball and I’ll Score“ Moments in Rugby!
2 months ago 00:55:05 1
Israel is heading for “national suicide“ says Jewish Arab Israeli activist Alon Mizrahi
2 months ago 00:04:07 14
Tommy Vext - Gods and Monsters [Official Video]
2 months ago 01:18:32 1
ALL Phonics | Fun Phonics | How to Read | Made by Red Cat Reading
2 months ago 00:16:25 48K
Kevin Backstrom: Getting fired from the Swedish national team was the best thing to ever happen
2 months ago 00:03:23 1
DREAMGALS - SORRY (Prod. by MAYOJAMES) | YUPP!
2 months ago 00:03:58 1
THE EXPLOITED - F*CK THE USA - HC WORLDWIDE (OFFICIAL HD VERSION HCWW)
3 months ago 00:10:45 1
Ordinary Blue Rock Found On The Beach Turns Into A Spectacular GEMSTONE
3 months ago 00:12:59 1
40 Harsh Truths I Know at 40 but Wish I Knew at 20
3 months ago 00:03:55 1
WHEN WE F*CK 👀 Melvin & Gatica @ Sin Fin Bachata Festival 2023 🧡💚
3 months ago 00:01:00 1
Asmon reacts to Dantes Apology for saying “he wants to f*ck yordles“
3 months ago 00:01:09 1
MAN TELLS IMMIGRANT “F*CK OFF“
3 months ago 00:23:36 1
33 Life-Changing Books Summarized in 20 Minutes
4 months ago 00:00:58 1
What the actual f*ck..
4 months ago 00:17:00 3
14 Amazing Books Summarized in One Minute (Or Less)
4 months ago 00:12:09 4
How to Get Ahead of 99% of People (Starting Today)
4 months ago 00:37:45 1
The Subtle Art of Not Giving a F*ck - Summarized by the Author