7 Principles of Conversion-Centered Design/ Oli Gardner (Unbounce)

In a perfect world, conversions would flow like fresh spring water. But in real life, you need to guide your visitors toward a single call to action with a combination of persuasive design and psychological triggers. Using the principles of Conversion-Centered Design (CCD), I’ll teach you how to create — and optimize for — delightful, high-converting marketing campaigns.