YETI CYCLES THE LEARNING:
It took time to make time.
From the first alloy mule, to the final product you see today, the 160E is over five years in the making. The 160E is the brainchild of Stretch and our entire Engineering and Product teams; and Jared Graves. Olympian and two time world champion - a sommelier of bikes.
Creating a new bike from scratch is a long, arduous process. But one done out of our commitment to racing and development.
CREDITS
Taking time to Make time
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A Yeti Cycles Film
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Director
Joey Schusler
Good Fortune Collective
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Concept, Writing & Art Direction
Good Fortune Collective
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Producers
Garrett Davis
Kyle Rajaniemi
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CAST
Peter Zawistowski
Jared Graves
Jubal Davis
Damion Smith
Dave Ziegman
Richie Rude
Shawn Neer
Kasper Woolley
Shaun Hughes
Patrick Russell
Leah Vanderlinden
Mark Hild
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Cinematography
Joey Schusler
Thomas Woodson
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Editor
David Peacock
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Shoot Logistics
Kyle Rajaniemi
Kayla Parker
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Motion Design / VFX
Good Fortune Collective
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Color Grad
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