First look: Sram Rival eTap AXS: wireless electronic shifting that doesn’t cost the earth

Sram has stolen a march on its competitors by being the first to market with a lower-priced, third tier offering of its proven wireless eTap AXS shifting. No longer is wireless electronic shifting the preserve of superbikes and pros, as Sram has now trickled down this technology to potentially get it into the hands of a lot more riders, as crucially the lower tier pricing means we could see it available on bikes from as little as £2,500. Not only does the groupset look classy, with a premium feel to the components too, but it doesn’t disappoint out on the road. In this video Cyclist’s Senior Editor, Stu Bowers, takes you through the details, and gives a few of his first ride impressions For the full launch story as well as a more detailed first ride review click here If you enjoyed this video, and found the content useful please make sure to give it a thumbs up and share it with your friends 👍 Keep up to date with more of our content by subscribin