Revit release 1 launch video, Philadelphia, AIA 2000

This video produced for Revit release 1 was intended to be the product’s “manifesto.“ Revit Technology Corp. promoted Revit as a revolution in architectural CAD, a claim we offered to prove. Revit Technology was no shrinking violet when it came to calling out who we thought was holding architectural CAD back. The target was 2D CAD, exemplified by AutoCAD. Our product matched our swagger effectively enough that Autodesk -- our competitor -- bought the company. (Contemporaneous fears that they bought Revit to kill it have turned out to be unfounded.) Of historical interest: the product screens shown were from pre-release versions of the product. We set up a Dell Pentium laptop in the studio and one of our systems engineers used the product while we shot the video. If you look closely, you can see how rudimentary the product was at that time as well as the promise of a truly 3D parametric building modeler that could change the way architects design music was an original composi