AMIRI presents a Hollywood epic, a story of young idols becoming timeless icons. This new guard cast a contemporary refinement: easeful, free-spirited, daring. For a brand established in Los Angeles, the Hollywood lights inspire in a manner that is close to home and familiar to the heart.
Presented inside a venue evoking a movie theater, the velvet curtain is the ultimate cinematic motif. Eras intertwine, as do notions of glamour and formality: the timeless allure of Old Hollywood with the undone irreverence of the 90s. At once rebellious and romantic, these rising stars deconstruct traditional American tuxedos towards loose, thrifted fits. Double-breasted shapes are elongated, shoulders softened and blazers cropped; pyjama silhouettes and robe collars relax into backstage loungewear. High-waist trousers flare out with exaggerated nonchalance – slim belts expand the proportion play, overhanging with a skate sensibility.
The iconic interiors and textures of LA’s heritage movie theaters echo throu
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