WITH 10 YEARS OF LIFE

This advertisement makes its appeal based on the long life of LED light bulbs, which can last for about 10 years. Beginning on the day a man switches the bulb in the dining room light to an LED bulb, the 10-year calendar represents the changes in his life, from bachelor to newlywed to becoming a father. 10 years. 3,653 days. Not one scene is the same. Each one of the 3,653 snapshots casts light on a different day in the life of one man. (2011 Cannes Lions International Festival of Creativity Outdoor Lions