Cancer Society of Finland: Voice of Addiction
A music video was produced featuring a throat cancer survivor performing a shocking version of a pop hit adored by teens. The performance gives nicotine addiction a voice to remember, not only a sound but also a look that will stay in teens heads and affect their decision making when choosing whether to use tobacco products or not.
Advertising Agency: Havas Worldwide, Helsinki, Finland
Creative Director: Marko Vuorensola
Art Director: Jon Gustavson
Copywriter: Marko Vuorinen
Account director / Planner: Johanna Vuorensola
Communications Consultant: Laura Lyyvuo
Web Developer: Mika Niemi
Production Company: Cocoa Mediaproductions
Producer: Ville Salminen
Directors: Tom Hakala, Hamy Ramezan
DoP: Johan Wasicki, Ville Salminen
Editor: Janne Kilpeläinen
1st AD: Siiri Koponen
1st AC: Sonja Huttunen
Gaffer: Miska Rämö
Colorist: Joni Kuusisto
Set designer: Carolina Simberg
Stylist: Siiri Sirviö
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