BMW Nightvision

BMW: Night vision The Animal Detecting Billboards were temporally installed on roadways at dangerous wildlife crossing areas in the spring, which is the most likely time for road kill accidents to happen. Combining LED Billboards, BMW Night Vision technology and the data generated from prior road kill accidents made it possible to run an outdoor campaign which let drivers experience the benefits of BMW’s safety system right there where it was most relevant ñ while driving on the road at the most dangerous time. Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria Creative Director: Alistair Thompson Art Directors: Lukas Hueter, Sebastian Hofer Copywriters: Alistair Thompson, Daniel Kovacs, Michael Wyhnal Account Supervisor: Christin Herrnberger Account Managment: Julia Dragosits Producer: Marcello Demner Production Assistant: Sandra Gloning Director: Juergen Hackl LED-Media: VSVL Published: March 2016