New ŠKODA Logo Reveal

Welcome to history in the making. The ŠKODA brand has not seen a bigger or better change in its identity in the last 30 years. The work took over a year, and proposals were put through rigorous testing, involving over 2,200 respondents from the Czech Republic, Germany, Italy, Norway, India and Israel. Based on their feedback, the logo design now unveiled was the winner. On the one hand, the iconic word ŠKODA was given a new expressive look with an integrated “hook” accent over the letter S, working with symmetry and a combination of curves and edges. On the other, the symbol of the winged arrow has been simplified to be rendered in a flat form, allowing the Czech carmaker to work with the new colours more expressively. The new identity also includes two new shades of green, Emerald and Electric Green. Few brands have the colour green as ingrained in their DNA as ŠKODA. The new shades maintain the link with history, but also refresh the design and allude more strongly to electromobility – which ŠKODA is rapidly becoming a leading brand in.