The Ultimate Vow

We vow to help end the devastation caused by dementia, but we can’t do it without you. One in three of us born in the UK today will develop dementia in our lifetimes. It’s the biggest health and social care challenge we face. To give dementia the attention it deserves, this campaign shines a light on the everyday struggles of living with dementia. The emotive story shows a married couple leading up to, and grappling with, a dementia diagnosis ─ all told through the act of making a cup of tea. Just as the couple have vowed to be there for one another in sickness and in health, we vow to help end the devastation caused by dementia with the support of vital donations. -------------------------------------------------------------------- At Alzheimer’s Society, we vow to help end the devastation caused by dementia. Click to find out more. With your help we can give vital support to those who need it most, hold decision makers to account, and fund ground-breaking research to transform the future for everyone living with dementia. If you’re able to support us, fundraise for us, partner with us or campaign alongside us – visit If you’re living with dementia and need practical advice, emotional support or guidance, we’re here for you – call us today on 0333 150 3456.