ABBA’s Bjorn Ulvaeus explains Eurovision no-show and shares “personal“ meaning of classic song

#ABBA legend Bjorn Ulvaeus catches up with Gold Radio’s James Bassam following the 5th anniversary of Mamma Mia: The Party. It’s been quite the time for ABBA fans recently, with the comeback album Voyage and the launch of the groundbreaking avatar-led live experience. The band also celebrated the 50th anniversary of winning the Eurovision Song Contest with ’Waterloo’ but despite continued rumours, they didn’t appear at this year’s final – and Björn Ulvaeus has now revealed why they sent their “Abba-tars“ along instead.