How Starbucks Operates Like a Bank While Serving Coffee | The Economics Of | WSJ
Starbucks, a $124.4 billion company, trails only McDonald’s as the largest restaurant chain by market capitalization.
In this video, WSJ’s Heather Haddon explains how Starbucks used technology to garner its loyal customer base and why mobile orders are shifting the chain’s business priorities.
Photo: Stanislav Kogiku/Zuma Press
The Economics Of
How do the world’s most successful companies generate revenue? In this explainer series, we’ll dive into the surprising stories behind how businesses work--exploring everything from Costco’s “treasure-hunt“ model to the economics behind Amazon’s AWS.
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