BUILDING MOMENTS EP. 1 - Partnering with Jordan Brand

Building Moments takes a deep dive behind the scenes of Lyrical Lemonade’s latest and greatest endeavors. Our pilot episode features an inside look behind our partnership with Jordan Brand for the 2020 NBA All-Star Weekend in Chicago. Produced by: Lyrical Lemonade Shot Edited by: Jackson Visuals follow Lyrical Lemonade 2: