PepsiCo Bring Happiness Home 2016: The Monkey King Family

Welcome to my latest directorial effort for PepsiCo’s 2016 Chinese New Year campaign, “Bring Happiness Home: The Monkey King Family”. It is an honour to helm this film that is planted at the confluence of three cultural icons: the protagonist of “Journey to the West”, the family who has portrayed him for four generations, and a global brand like Pepsi Cola. I would like to extend my deepest gratitude to Danielle Jin, CMO of PepsiCo beverages, and her brand team, my business partner Alex Xie and our intrepid