Studebaker Avanti Introduction

The Avanti is an American performance sports coupe based on the Studebaker Avanti and marketed through a succession of five different ownership arrangements subsequent to Studebaker’s discontinuation of the model. After the closure of Studebaker’s South Bend factory on December 20, 1963, cars carrying the Avanti nameplate were initially produced from left-over Studebaker components and later, by the Avanti Motor Company from General Motors and Ford chassis and engines. The Avanti was publicly introduced on