Apple Design Process by Sir Jonathan Ive

Jonathan Ive, Senior Vice President of Design at Apple Inc. describing the design process of the MacBook. ------ - Esfandiar Khaleghi, Innovation & Research Engineer ------ Copyright © Section: All rights belong to their respective owners/producers. Copyrights belong to Apple Inc. - This channel is an independent automotive enthusiast channel and it is in NO WAY owned, affiliated with or endorsed by Apple Inc. Apple is a registered trademark of Apple Inc.