Eight VFX Goes a Long Way for one ’Drop’ of Bavaria Beer

Sometimes the tiniest objects can present the greatest challenges. Such is the case with “The Drop,“ a new spot for Bavaria Beer directed by Matthijs van Heijningen (Bonkers/Amsterdam) via Selmore, and featuring extensive work from Eight VFX. The spot tells the tale of a single drop of water making its way from one of the purest wells in the world to a tap of Bavaria Beer. On its journey, our little drop faces myriad challenges, trying to remain pure amidst tough terrain and bad weather, before it can be m