We’re proud to announce a new global initiative, Lay’s RePlay, where we’ll bring joy to deserving communities around the world through the power of football. We’ve partnered with the UEFA Foundation for children and streetfootballworld to reuse empty chip packs to help create sustainable football pitches, uniting communities and driving positive outcomes for people and the planet.
RePlay pitches maximize social value, while minimizing environmental impact. From the materials making the pitch to the installation, the pitches are designed to be as environmentally sustainable as possible. In partnership with GreenFields, a global artificial pitch manufacturer, your empty Lay’s chip packets are collected from local waste and recycling partnerships and given a second life – shredded and converted into pellets that form the underlying layer beneath the turf, called Ecocept™. Both the turf and Ecocept™ layer are 100% recyclable at the end of their life span. Beyond the turf, we’ve committed to adopt a carbon compe