Dennis Rodman in wrestling sounded like a far fetched idea in 1997 and 1998. When Dennis Rodman appeared in WCW and joined the nWo, the goal was to create as much media buzz as possible. The Chicago Bulls were the hottest and most succesfull basketball team in the NBA, making the Bulls a global brand with Michael Jordan, Scottie Pippen and Rodman at the forefront. Dennis Rodman was already quite friendly with Hulk Hogan before 1997, Rodman had escorted Hogan to the ring during the 1995 Bash at the Beach main event. But when Rodzilla joined the nWo in 1997 and went on to compete in WCW Pay Per View shows, the media went into a frenzy and all eyes were on WCW.
Between missing practice to show up on WCW Nitro and wrestling Karl Malone at the 1998 Bash at the Beach show, Dennis Rodman’s time in wrestling was quite remarkable. Wrestling, the NBA, the nWo and Dennis Rodman himself were all at the height of their popularity. Dennis Rodman in WCW was a prime example of how hot professional wrestling was during the mid to late 90s.