Emporio Armani - 2017 Spring Summer Menswear Collection

Identity Individuals shifting within a pulsating metropolis who choose clothing to be present, live and to represent themselves, mixing recognisable shapes and signs in a personal way: it is a tense and sharp collection that stems from a reflection on today’s meaning of identity. These looks consistently and coherently define the code and substance of Emporio Armani, which promotes a spirit of belonging and invites everyone to be themselves. The digital imprint – printed, embroidered, engraved, extended to become woven jacquard – and stylised eagle are the visual elements that recur in a wardrobe with sleek, performance shapes, in which garments are inspired by athletic wear but made with fine materials. Unexpected details underline the identity of garments: metallic patches with a military flavour, and a surprising romantic touch of foliage, embroidered with reflective thread. A sense of functional modularity dominates: bombers with flexible volumes, pea coats and trench coats are mixed with straight-leg