Peoples Buy Feelings, Not Things | Tony Robbins Business Mastery

HOW EMOTIONS INFLUENCE PURCHASING DECISIONS What kind of car do you own? What kind of purse do you carry? What is your favorite brand of clothing? Why? While product quality and seller reputation matter, the reason we make a purchase goes far beyond the fundamentals. It goes far beyond rational thought. It goes into the subconscious. In fact, research by the Nielsen Company shows that roughly 90% of purchasing decisions are made subconsciously. And further studies have revealed that while our brains proce