See the Difference: What can Chinese brands learn from Hongxing Erke’s flood relief efforts?
For more:
On July 21, Chinese company Hongxing Erke donated 3 million yuan cash and 47 million yuan worth of materials to Henan Province to help flood victims, making the little-known brand go viral on the internet. The donation sparked a shopping frenzy for the domestic brand. Overall sales from July 22 to 23 were 280 percent higher than the previous year. Not only Hongxing Erke, but also Anta, 361 degrees, Peak and other Chinese fashion sports brands have seen their sales surge, ranking at the forefront of the sales. Behind this explosive growth, what methods should Chinese brands use to attract consumers in the longer term? CGTN seeks answers from consumers.
Subscribe to us on YouTube:
Download our APP on Apple Store (iOS):
Download our APP on Google Pla
1 view
42
9
7 months ago 00:03:02 1
Mon malaise à moi /My own malaise - Parody de Mon manège à moi - Edith Piaf
7 months ago 00:02:56 1
Speak No Evil | Official Trailer
7 months ago 00:01:02 1
Added various accessories both in the mobile version of the game and on PC. See you in a week.
7 months ago 01:00:00 1
014 “The Veiled Monolith“ // 1 Hour Ambience
7 months ago 00:31:07 1
MODE: Satoru Gojo pt. 2 || Brazilian Phonk x Funk playlist
7 months ago 00:14:17 1
1981 Moskvich 412 1.5 MT - POV TEST DRIVE
7 months ago 00:10:24 1
Weymouth Police Beat Handcuffed Man - Back The Blue It’s A Tough Job
7 months ago 00:10:26 1
The Perfect 3 Exercise Shoulder Workout for Capped Delts
7 months ago 00:02:30 1
Louis Armstrong - What A Wonderful World
7 months ago 00:05:00 1
🍅Натуральный томатный сок на зиму без соковыжималки и стерилизации в домашних условиях!
7 months ago 01:34:22 1
Чужие среди нас (1988)
7 months ago 00:03:29 1
240405 [Full Shot] TXT(투모로우바이투게더) - 내일에서 기다릴게 (I’ll See You There Tomorrow) (4K) l Performance37
7 months ago 00:05:16 2
EAGLE FLY FREE (HELLOWEEN) - Tommy Johansson
7 months ago 00:03:31 1
240408 [릴레이댄스] TXT(투모로우바이투게더) - 내일에서 기다릴게 (I’ll See You There Tomorrow) (4K)
7 months ago 00:03:29 1
240405 [FanCam37] TXT HUENINGKAI(휴닝카이) ’내일에서 기다릴게 (I’ll See You There Tomorrow)’ | Performance37 (4K)
7 months ago 00:04:56 1
Creep - Vintage Postmodern Jukebox Radiohead Cover ft. Haley Reinhart
7 months ago 00:03:29 1
240404 [FanCam37] TXT TAEHYUN(태현) ’내일에서 기다릴게 (I’ll See You There Tomorrow)’ | Performance37 (4K)
7 months ago 00:03:09 1
Ekoh x Lø Spirit- GOOD THINGS
7 months ago 00:06:08 1
Пончики, которые обожают миллионы. НЕ ЗРЯ - ЭТО ХИТ! Невесомые, как ПУХ Берлинеры с начинкой...
7 months ago 00:03:30 1
Kelly Jones - Monsters In The House (Official Video)
7 months ago 00:03:29 1
240405 [FanCam37] TXT BEOMGYU(범규) ’내일에서 기다릴게 (I’ll See You There Tomorrow)’ | Performance37 (4K)
7 months ago 00:05:31 1
Feel Good Inc. (metal cover by Leo Moracchioli)
7 months ago 00:06:32 1
The Essence of Forgiveness and Being | Eckhart Tolle
7 months ago 00:03:29 1
240405 [FanCam37] TXT YEONJUN(연준) ’내일에서 기다릴게 (I’ll See You There Tomorrow)’ | Performance37 (4K)