The best or nothing│Mercedes-Benz

Starting right now, the product and technology innovations of Mercedes-Benz will be supported by a wide-ranging communications offensive, the focal point being the new brand claim “The best or nothing.“ -- the principle from the company’s founding father Gottlieb Daimler. Already extremely well received by employees as a guiding theme introduced at the end of 2009, it is now set to underscore the brand’s ambition to lead in an outward facing context. “We invented the automobile and originated technologies