Christmas Truce of 1914, World War I - For Sharing, For Peace

Peace at the war front on Christmas day during World War I. A century ago. A real story. An inspiration. Christmas is for sharing. By Sainsbury’s. Presenting the new Sainsbury’s Christmas advert. Made in partnership with The Royal British Legion. Inspired by real events from 100 years ago. This year’s Christmas ad from Sainsbury’s – Christmas is for sharing. Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two