Why Lego Is So Expensive | So Expensive | Business Insider

Lego is the world’s largest toy company but it’s gained a reputation for being an expensive hobby. Since 2007, Lego has released dozens of sets that cost over $300. The most expensive Star Wars sets cost $850. And prices for vintage Lego sets can reach over $1,000. These high prices have caught the attention of thieves, who in some cases have stolen about $300,000 worth of Lego. So, how did we get here? How did Lego go from a children’s toy to a collector’s item? And why is it so expensive? MORE SO EXPENSIVE VIDEOS: Why Hagoromo Chalk Is So Expensive | So Expensive | Business Insider Why Michelin-Starred Chefs Are Paying Premium For One Of Korea’s Rarest Seaweeds | So Expensive Why India’s $12 Million Cricket Bat Industry Is Fueled By UK Trees | So Expensive | Business Insider 00:00 - Intro 01:12 - Lego’s Rise 02:39 - The Lego System 05:39 - Lego’s Fall 07:39 - Adult Fans Of Lego 13:07 - Conventions 14:32 - Lego Resale Market 17:34 - Lego’s Rise (Again) 19:37 - Products For Kids And Adults 22:54 - Why Lego Is So Expensive 25:51 - Will Lego’s Success Last? 28:04 - Credits Why Lego Is So Expensive | So Expensive | Business Insider ------------------------------------------------------ #lego #toys #businessinsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: Business Insider on Facebook: Business Insider on Instagram: Business Insider on Twitter: Business Insider on Snapchat: Business Insider on TikTok: @businessinsider