Color Psychology: Understanding How Color Choices Affects Our Behavior
How does color affect mood? Wear the right colors to send powerful and mood-boosting messages.
In this video, I am going to teach you the psychological effects of color on human behavior, and how colors affect mood and stress levels.
Color specialist Leatrice Eiseman explains it best, as she says, “We have a repository of information about a color. For example, the color blue is almost always associated with blue skies, which when we are children is a positive thing — it means playing outside and fun. Evolutionarily, it also means there are no storms to come. This is why it reminds us of stability and calm.”
In this video:
0:00 Intro
0:31 What does red mean? Passion
1:16 What does grey mean? Passive
2:06 What does blue mean? Dependable
3:12 What does purple mean? Luxury
4:04 What does the pale version of colors mean? Toned down
4:29 What does orange mean? Success
4:57 Final thoughts
Want more details on picking the perfect color for each situation?
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My name is Vanessa Van Edwards and I’m a recovering awkward person. I’m also a multi-time bestselling author of:
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Vanessa Van Edwards is a national bestselling author and founder at Science of People. She is also a recovering awkward person.
She is the bestselling author of Captivate: The Science of Succeeding with People which has been translated into 15 different languages. Vanessa’s unique approach has been featured on CNN, BBC, CBS, Fast Company, Inc., Entrepreneur Magazine, USA Today, Today Show and many more.
Vanessa shares tangible skills to improve interpersonal communication and leadership, including her insights on how people work. She’s developed a science-based framework for understanding personalities, decoding body language and improving people skills to help people communicate professionally, socially and romantically.
Vanessa works with entrepreneurs, growing businesses, and trillion dollar companies; and has spoken to thousands of audiences at TEDx London, MIT and CES to name a few.
Science of People looks at the hidden forces that drive our behavior. It’s mission is to help people achieve their goals faster and understand what makes people tick.
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