LinkedIn - B2B ad tech juggernaut

Are you an enterprise marketer? If so, you’re probably already familiar with LinkedIn’s big, laminated menu of marketing solutions. Some, such as LinkedIn Audience Network, follow the standard playbook for walled gardens. Others, like lead nurturing and optimization, are more tailored to B2B. In this conversation with Ari Paparo, VP of Product Abhishek Shrivastava gives a tour of the company’s current solutions for identity, audience targeting, and measurement, and previews what’s in the hopper. This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member and watch the full video here: Marketecture lets you Get Smart. Fast. Over 50 in-depth videos with ad tech, CTV, and marketing technology companies, interviewed by well-known experts like Ari Paparo, Jeremy Kagan, Eric Seufert, Mike Shields, Bryan Barletta, and Zach Rodgers.