Holographic Humans at the IKEA Store Opening

Have you ever shopped at #IKEA? We bet you have - it’s the world’s largest furniture company. 📦🔧 IKEA’s 378th store was opened in March at Egypt’s Mall of Arabia - and our Partner HYBRID made sure this opening was one-of-a-kind. They projected life-sized holographic humans, IKEA’s top management, who spoke to the visitors. 👨 All the guests admitted this was a cutting-edge experience - watch the video to see the installation and reactions for yourself. Discover HYBRID: