Sony - Playstation “Mr. Lee’s Tailor Shop“

Tasked with promoting Sony PlayStation’s new game, DC Universe Online, Leo Burnett Madrid created a pop-up store in the heart of Madrid called “Mr. Lee’s Tailor Shop,“ a small, high-end shop that delivers custom suits for aspiring superheroes. The video game enables players to create their own superhero avatar to navigate the DC Universe, and Mr. Lee provides those same users with the customized clothing their unique characters require. Creating this tailor shop entailed crafting an elaborate back-story for