Project Titan, Apple’s secretive car program, has been canceled. The tech giant spent billions of dollars over the past decade as part of a grandiose plan to upturn the car industry in the same way the iPhone revolutionized mobile phones. There was an abortive effort to buy Tesla, a design inspired by the old Volkswagen bus and plans to team up with Mercedes-Benz, BMW and others.
But last month, Apple quietly abandoned the car project. Bloomberg News goes under the hood of Project Titan to reveal what the company was planning and explain why it ultimately fell apart.
Get unlimited access to for $ for the first 3 months:
Chapters:
00:00 Introduction
01:09 What Tim Cook said about the car
02:32 Project Titan’s origins
05:00 Uber and Tesla change things
06:30 Self-driving car disappointments
08:16 Apple’s final rethink
#apple #evs #business
--------
Like this video? Subscribe:
Become a Quicktake Member for exclusive perks:
Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it.
Subscribe for business news, but not as you’ve known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world.
Visit our partner channel Bloomberg Quicktake for global news and insight in an instant.
1 view
178
58
1 month ago 00:04:14 1
Paramore: Decode [OFFICIAL VIDEO]
2 months ago 00:03:17 1
Renesans - Less Than Nothing (Official Music Video)
2 months ago 00:17:17 1
Diana Ankudinova - Can’t Help Falling In Love (Live) First Time Hearing | REVIEWS AND REACTIONS
2 months ago 00:46:09 2
I do not recommend: ’Dragon Age: The Veilguard’ (Review)
2 months ago 00:57:07 1
How the pro-Israel lobby influences US policy during Gaza war | Stephen Walt | Real Talk
2 months ago 01:04:12 1
Depravity of Power: USA & Co Trying To KILL International Law | Dr. Binoy Kampmark
2 months ago 00:09:26 1
The Cranberries - Promises & Zombie live - Paris TV show 1999
2 months ago 00:01:45 1
Dead Fucking Serious - Magaman
2 months ago 00:03:50 1
(hed) p.e. - Killing Time (Official Music Video)
2 months ago 00:10:49 1
ISRAEL’S SHOCKING New Apartheid Plans For Gaza!
2 months ago 00:07:35 1
Can Egypt convince Israel and Hamas on a temporary truce in Gaza? | DW
2 months ago 00:02:55 2
VCTMS - (official stream)
2 months ago 00:03:35 1
不敢逢春 (Dare Not Meet Spring) - 刘宇宁 (Liu Yuning)《春花焰 Kill Me Love Me》Chi/Eng/Pinyin lyrics
2 months ago 00:08:12 1
Avenged Sevenfold - A Little Piece Of Heaven [Official Music Video]
2 months ago 00:03:54 61
What Killed Blue Pants?
2 months ago 00:03:51 1
The Notorious . - Hypnotize (Official Audio)
2 months ago 00:03:56 1
VIIS ‘CHOP CHOP’ | Official MV
2 months ago 00:04:04 1
LEAGUE OF DISTORTION - Crucify Me (Official Video) | Napalm Records
2 months ago 00:01:29 1
Terminator 7: Final War - Teaser Trailer | Arnold Schwarzenegger
2 months ago 00:07:23 1
Israel-Gaza: 400,000 residents ordered to leave Khan Younis
2 months ago 00:20:19 2
BreaKdowN - Divide and Konquer (EP, 2024) 🇩🇪
2 months ago 00:09:14 1
Your Body Killed Cancer 5 Minutes Ago
2 months ago 00:03:02 2
Electric Callboy - PUMP IT (OFFICIAL VIDEO)
2 months ago 00:03:57 1
From Ashes To New - Heartache (Official Music Video)