Timed with the start of the fall/winter 2021 season, Reebok unveils the first look at its refreshed brand creative direction led by Vice President of Creative Direction at Reebok, Kerby Jean-Raymond and Artistic Marketing Director, Jide Osifeso through the “Reconnect” film. Inspired by Osifeso’s own relationship to sports growing up, the film explores forward movement – literally and figuratively – and examines the relationships between ourselves, sports and our communities.
Credits:
Directed by - Jonas Lindstroem
Creative Direction - Jide Osifeso
Written by - Jonas Lindstroem & Jide Osifeso
Cinematography - James Laxton
Executive Producer - Patrick Driscoll
Production - Iconoclast
Executive Producer - Charles-Marie Anthonioz
Executive Producer - Jean Mougin
Line Producer - Jacqueline Wilkinson
Production Design - Carlos Laszlo
Styling - Dianne Garcia
Copywriting - Carissa Romain & Niall Power
Art Direction - Jeremy Haunschild
Graphic Design - Natalie Shields
Casting - Lashawna
Casting Supervisor - Dominique
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