Tobii and Answerlab: Field-based eye tracking study

This field-based eye tracking study of online dating sites provides insights and tips for those interested in online dating as well as the online dating industry itself. It was conducted at local San Francisco café by user experience research firm Answerlab, in partnership with Tobii, using a Tobii X1 Light Eye Trackers attached to a laptop. One of the findings of the study was that men and women look at dating sites differently.