Stefan Sagmeister: Design and Happiness

Renowned for eye catching album covers, posters and his recent book of life lessons, graphic designer Stefan Sagmeister is both a maverick and perfectionist. His motto is “Design that needed guts from the creator and still carries the ghost of these guts in the final execution.“ In 1993 he formed Sagmeister Inc. to design branding, graphics, and packaging for clients as diverse as the Rolling Stones, HBO, the Guggenheim Museum and Time Warner, and he is the author of the design monograph Made You Look. Hi