What makes Animal and our mission different from that vast sea of supplement companies out there? We believe the first step is to shift focus away from ourselves. Though we work The Cage from the moment the first piece of flooring goes down to the last person we speak to at the end of the expo, we know the event is not about us. Though many come to see a spectacle -- elite lifters putting it all on the line and performing incredible feats of strength -- we ultimately know Animal is not about them either. It