Factory Tour: Velocity USA Bicycle Wheels

I recently got to visit the Velocity USA headquarters in Grand Rapids, MI, and got a tour of the process Velocity bicycle wheels go through, starting with the raw extrusion and moving all the way through rim rolling, joining, drilling, anodizing, sticker application, and wheel building. We also got to see a few other random machines and workspaces in the factory (a Phil Wood spoke cutter, a TIG welder, a milling machine), as well as tons of finished bike rims.