“ THE INSIDE STORY “ 1960 CHRYSLER PLYMOUTH AUTOMOBILES SALESMAN TRAINING FILM VALIANT 85644

Love our channel? Help us save and post more orphaned films! Support us on Patreon: Even a really tiny contribution can make a difference. Made by Wilding, this black & white training film teaches selling techniques for the new economical automobiles (in this case the Plymouth Valiant) and was shown to car salesmen. It was made in 1959 and focuses on the 1960 economy models. Opening titles: THE INSIDE STORY (:07-:25). A salesman, our host, talks to the viewer. He lifts a card, then speaks (:26-1:56) about how to qualify a prospect and make a sale. A prospective customer looks at a car and the salesman, our host, comes over and starts to engage him. The host starts giving tips to the viewer. A question mark on a board along with the word WHY? The word is broken down: W - Who is he? H - How will he use the car? Y - You fit him into the right car. The host discusses this word more (1:57-4:50). Back to the scenario of the man looking at the car talking with the salesman.