“WORK SAFELY: REFRESHMENT ON THE JOB” 1951 COCA-COLA SALES FILM XD39154
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This 1951 Coca-Cola sponsored film produced by Detroit, Michigan’s Jam Handy Studios pitches bottled cola as a tool for enhancing worker safety and productivity on the job in a variety of workplace scenarios (TRT 9:11).
Opening titles: “Your Coca-Cola Bottler presents Work Safely” and “Refreshment on the Job” (0:08). A woman in a yellow bathing suit reclines in a lounge chair beside a swimming pool and summons a bottle of Coca-Cola. She drinks a sip and mouths, “That’s fine” (0:27). A blue-collar man holds a bottle of Coke in one hand and scores a game of horseshoes with the other (0:45). A fit young man and an elder man, perhaps his father, sit on a front porch near a resting manual lawn mower. They toast and drink bottles of Coca-Cola (0:56). “A backyard supper” with two couples in sport coats and dresses sharing food and soda (1:22). A man sets down a bottle on
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