“THE MARLBORO STORY” 1969 PHILIP MORRIS BIG TOBACCO ADVERTISING CAMPAIGN LEO BURNETT AGENCY 65934

Want to support this channel and help us preserve old films? Visit Visit our website This 1969 color “puff piece” on the history of the Marlboro cigarette brand chronicles the origins of one of history’s greatest ad campaigns. Made as a brag piece, the film also illustrates how the Philip Morris Corporation preyed on consumers during the 50s and 60s by shifting their branding and advertising approaches to suggest hazy links between tobacco use and masculinity. The faces of the businessmen behind the brand’s “cowboy” image are revealed in promotional interviews (TRT: 25:04). Horses in silhouette at sunset. A “cowboy” lights up. Narration: “This is the story of a cigarette… and how a sort of faceless, sissified little brand became America’s fastest-growing cigarette” (0:08). Title: “The Marlboro Story” (0:43). Closeup on a smoking “feminine” package of Marlboro cigarettes circa 1954. Rack focus to reveal modern flip-top boxes of filtered “reds” (0:52