Hovis ’Bike’ advert 1973 (Britain’s favourite TV ad)

FROM: HI-RES VODCAST: In 1973, Hovis produced what became one of the all-time classic TV adverts, a delivery boy freewheeling down a cobbled northern hill. In fact, the ad was shot on Gold Hill of Shaftesbury, Dorset. The director was (Sir) Ridley Scott. He later went on to direct Bladerunner, Alien, Thelma & Louise, and Gladiator. The original boy on the bike, Carl Barlow, then 13, is now a 48-year-old fireman. He said: “It was pure fate th