ART BRIDGE - Quad group

The release of JAIN’s “Makeba” marks the first production of Quad Group’s new creative platform Art Bridge. The idea behind this project is a perfect embodiment of Art Bridge’s philosophy of aggregating talents from art and technology to create unique works that are vectors of curiosity and emotion. These collaborations are designed for a variety of forms, ranging from films and installations, events and experiences, social media content and applications, to even objects. This allows us to produce exceptional communication for brands to differentiate themselves, and to stimulate a conversation around its image. Directors Greg&Lio of Quad Productions, saw “Makeba“ an ideal opportunity to work with different artists and asked Art Bridge to support them on this creative adventure. For this project, Art Bridge brought together internationally renowned french designer agnès b. who created two original dresses, Theperfectstorm, a Pantsula dance crew from Soweto (Johannesburg), renowned French street artist L’Atlas