adidas x Gucci

“When your thoughts become reality, you understand what magic is.” The highly anticipated collection envisioned by Gucci’s Creative Director Alessandro Michele is here accompanied by a campaign inspired by an archival 1979 adidas catalogue. To animate the concept, a gridded template showcases a variety of moving imagery of models stretching, running or dancing to a soundtrack of pensive phrases. The assemblage is available on CONFIRMED and online at Creative Direction: Alessandro Michele Art Direction: Christopher Simmonds Photographer: Carlijn Jacobs