Meghan & Harry are ’floundering’ and latest rebrand is ’desperate’ move, says PR expert

IN the months after ‘Megxit’, the future of Harry and Meghan looked bright with an £80million Netflix tie-up, a £15million book deal and the launch of their charitable foundation, Archewell. But after their latest controversial rebrand, the couple - who left the UK for California in 2020 - appear to be presiding over a confused and collapsing empire. Their much-heralded streaming deal now hangs in the balance, a series of PR disasters have hit their reputation overseas, and a mass exodus of staff has led to a “revolving door“ of executives attempting to salvage a PR strategy dubbed “catastrophic“ by industry insiders. In a shock move this week, the Duke and Duchess of Sussex appeared to sideline the Archewell brand - named after their four-year-old son, Archie - and relaunched their website under the name . The new domain comes with slick bios entitled Meghan, Duchess of Sussex and Prince Harry, Duke of Sussex, which crow about their philanth